How to take photos of your property

PUBLISHED 4 JUL 2019   

We market our properties exclusively online through the Internet and in order to capture the attention of a potential buyer, we need the best photos possible. Therefore, before any photos are taken, the house should first be prepared as noted in the section on How to get your property “show house” ready so that it looks exactly the way a potential buyer would physically see it.

 

First things first – set the resolution of your camera/cellphone to at least 1024 x 768 or higher (definitely not lower!) and when taking photos, do so in landscape rather than portrait mode. Also, please ensure that the lens of your camera/cellphone is clean, specifically when using your cellphone. At least 25 to 30 quality photos should be taken – the more the better (each photo needs to have a description for identification purposes) and the whole idea is to paint a picture to a potential buyer as if he/she is viewing the property physically - a bonus would be if you are able to provide us with a “virtual tour” or video of the property as well. There should be at least 4 to 5 photos showing a full view of the house and garden from the outside from various angles (if it is a complex, then the main gate from the outside, gardens, communal and recreational areas within the complex as well as the units from the outside) and then the rest of the house/unit inside, keeping in mind not to make the following mistakes when taking photos:

 

  • The photographs should be clear and no watermarks, text or dates should be displayed on the photos.
  • Blurry or out-of-focus photos – take several photos of the same room and from different viewpoints in case some are blurry and also to show different views of the same room.
  • Crooked photos of the inside or outside – ensure the camera is level and in landscape mode (horizontal instead of vertical).
  • Partial room shots where just a corner of the room is shown - you should always stand in the corner of a room and get as much of the room in the shot as possible. In fact, it’s even better if you can stand in another room and still get the whole room you are shooting! Take photos from various angles of each room.
  • Photos taken too close-up – always try to take photos with a wider view so that the viewer can see the “bigger picture”, even if there are special features that you would like to highlight, we can rather refer to this in our description of the property.
  • Photos with people, pets or cars in them are a no-no and should be avoided.
  • Photos with open toilet lids and a lot of clutter in them – close the lid and pack the clutter away, it looks a lot better!
  • Interior photos that are dark because there are no lights on or it is too dark outside. Mostly all rooms will look better during the daytime and with lights on.
  • Exterior shots taken into the sun. No home can look its best that way. Make sure to time your photo shoot so that this doesn’t happen.
  • Photos with mirrors or windows that show a flash of light and a person with a camera. You can usually shoot rooms with windows or mirrors from an angle to keep this from happening.

 

We have to keep in mind that buyers are doing their research online and we only have one chance to grab their attention in order for them to place your property on their shortlist for a physical viewing.