The following information should assist you in preparing your property for the maximum exposure so that you can achieve the selling price you deserve.
The small stuff
On appointment dates, create an ambience by:
- ensuring the beds are neatly made and bedrooms are tidy.
- spraying air freshner or grinding and brewing coffee beans to create a pleasant smell.
- placing a vase of flowers or pot plants in prominent areas inside the house.
- ensuring the bathrooms are tidy, towels are folded, toilet rolls are neatly rolled up and the toilet lids are down.
- opening the curtains to let more light in and/or switching lights on for dark rooms.
- perhaps opening windows and doors to make the house airier.
- highlighting special features - light up your fireplace, switch on the jacuzzi, open up umbrellas around the pool area, switch on air conditioners, etc.
- ensuring the hosepipe is neatly rolled up and other garden tools packed away.
- clearing away the children's toys that may be lying around the garden.
- ensuring that the litter from the pets have been picked up and that they "behave" themselves or are at least restrained.
Obviously, the objective of allowing prospective buyers to view the property is to sell it! However, having said this, you should not come accross as being overanxious or even desperate to sell the property and you should therefore:
- Be aware that buyers often do not know precisely what they want but, on the other hand, know very well what they do not want when they see it!
- Not to rush the presentation of the property but rather to do it in a relaxed and calm manner, allowing the viewer to get a comprehensive visual picture of the property.
- Allow the viewer to walk ahead and refrain from talking all the time but, nevertheless, still pointing out the special features and benefits of the property.
- Not allow the buyer to try and put you on the spot by wanting to negotiate the price with you - rather refer them back to the estate agent.
- Be very aware of security and ensure all valuables have been safely locked away and that you have someone else present with you just to be on the safe side.
- Not to allow anyone to arrive unannounced to view the property. Rather refer them back to the estate agent to do the neccessary verification and qualification and then for the agent to make a firm appointment with you for the viewer.
Although some of the points mentioned above may seem unnecessary or even a waste of time, you should keep in mind that humans are fickle by nature and base our purchases normally on emotion rather than logic! One will never be able to hard-sell a buyer into buying a particular property, yet, people have been known, for example, to have bought a property purely based on a cosy fireplace they saw on a cold winter's night and could visualise themselves sitting in front of that crackling fire!