We market our properties exclusively online, through the Internet, and to capture the attention of a potential buyer, we need the best photos possible. Therfore, before any photos are taken, the house or unit should first be prepared as noted in the section on "How to get your property Show House ready" click or tap here to read more so that it looks exactly the way a potential buyer would physically see it.
First things first - set the resolution of your camera/cellphone to at least 1024 x 768 or higher, and when taking photos, do so in landscape rather than portrait mode - for all photos (horizontal instead of vertical). Also, ensure that the lens of your camera is clean, specifically when using your cellphone. At least 25 to 30 quality photos should be taken - the more the better. The whole idea is to paint a picture to a potential buyer as if he/she is viewing the property physically - a bonus would be if, additionally to the photos, you are able to provide a "virtual tour video" of your property as well. This will enhance the quality score of your listing and will therefore be viewed more.
So, you start from the front with four to five photos showing a full view of the house and garden from the outside, from various angles (if it is a unit in a complex, then the main entrance gate from the outside, the gardens, communal recreational areas as well as the units from the outside so that the viewer can see the building style of the complex). Therafter, you take the rest of the photos on the inside, working systematically through the house/unit from room to room. Take two to three photos from various angles of each room/area.
Keep in mind not to make the following mistakes when taking photos or videos:
- The photographs should be clear, and no watermarks, texts or dates should be displayed.
- Look out for blurry or out-of-focus photos - take several photos of the same room and from different viewpoints in case some are blurry and also to show different views of the same room.
- Crooked photos of the inside or outside - ensure the camera is level and in landscape mode (horizontal instead of vertical).
- Don't take partial room shots where just a corner of the room is shown - you should always stand in the corner of a room and get as much of the room in the shot as possible. In fact, it is even better if you can stand outside the room in order to get the whole room into your shot! Take photos from various angles of each room.
- Don't take photos too close-up - always try to take photos with a wider view so that the viewer can see "the bigger picture", - most cameras have a wide view mode that you can use these days. Even if there is a special feature that you would like to highlight, you should not take a close-up shot of it by itself - it must form part of the bigger room. We can rather point the feature out in the description of the photo or in the general description of the property.
- Photos with people, pets, or cars are a no-no and should be avoided.
- Photos of the bathroom with an open toilet lid and a lot of clutter in them should also be avoided - close the toilet lid and pack the clutter away, it will look a lot better.
- Make sure that the rooms are not too dark - especially when taking photos at night time. Rather open the curtains and/or switch on the lights or wait for the daytime to take the photos.
- Exterior shots taken directly into the sun should be avoided and it is best to ensure that the sun is behind you when taking these photos.
- Make sure when taking photos where mirrors or windows are involved, that it does not reflect a flashlight or the person taking the photo. You can usually shoot rooms with windows and mirrors from an angle to avoid this from happening.
We must keep in mind that buyers are doing their research online and we only have one chance to grab their attention so that they can place your property on their shortlist for a physicall viewing. So why don't you take the time to ensure quality photos are taken to really entice the viewer!